strategy

Design Machines business strategy, product positioning, catalog system, Assembly architecture, partnerships, revenue model, brand language, and design system (color palette, GT Standard typography, token architecture). Use when working on DM business planning, product naming, pricing, client conversations, partnership coordination, marketing copy, catalog entries, visual identity, color decisions, or any strategic decision about Design Machines OÜ. Also use when preparing for client calls, writing proposals, discussing competition among co-op governance tools, making pricing decisions, choosing colors or type for DM properties, or when context about Travis Gertz's positioning and target market is needed. Trigger this skill even for casual mentions of DM pricing, naming decisions, the DM catalog, partner names (Chris, Mario, Ben, Rachel), specific co-op clients (TACO, Solid State), grant funding questions, DM color palette, GT Standard font, purple-800, gold-400, scheme classes, or any reference to the conversion funnel between Live Wires and Assembly. If the user mentions anything about Design Machines as a business -- finances, runway, positioning, partnerships, brand, design system, colors, go-to-market -- this skill has the context.