jmr-skills

Agent skill stack for manuscripts targeted at the Journal of Marketing Research (JMR), the American Marketing Association's methods- and modeling-forward flagship published by SAGE. Covers the full spectrum of marketing research with an emphasis on methodological rigor — spanning behavioral/lab-and-field experiments, econometric and structural/analytical marketing-science modeling, and methods contributions. Skills handle topic selection, theory development, literature positioning, research design and identification, estimation and inference (exact p-values, standard errors, effect sizes), contribution framing, AMA/SAGE house-style tables and figures, the 50-page page-limit format with a 'W'-prefixed Web Appendix, ScholarOne submission, double-anonymized review, and R&R rebuttals. Bilingual en / zh-CN docs.