jm-skills

Agent skill stack for manuscripts targeted at the Journal of Marketing (JM), the American Marketing Association's premier general-audience journal for substantive marketing research with managerial, policy, and societal relevance. Published by SAGE on behalf of the AMA. Covers substantive topic selection, theory development grounded in real-world marketing phenomena, literature positioning, empirics-first and 'big tent' empirical methods (experiments, field studies, surveys, secondary data, qualitative), exact p-value/effect-size data analysis and JM Dataverse replication, managerial-relevance contribution framing, AMA house-style tables/figures and prose, ScholarOne (Sage Track) submission, the double-anonymized review process, and multi-round R&R rebuttals. Bilingual en / zh-CN docs.